Microsoft’s most expensive Surface device is going to cost even more.
At a press conference on Wednesday Microsoft is preparing to release several Surface Pro tablets, Surface Laptop models, and Surface Studio 2+ desktop computers, the last of which hasn’t been updated in recent years. Microsoft unveils $4299 Surface desktop computer
The new 28-inch Surface Studio 2+, an all-in-one desktop, features an Intel Core H-35 processor, 50% faster CPU performance, and an improved NVIDIA chip for faster graphics.
This device also has an updated display, camera, microphone. and digital pen support for drawing on the screen There are also multiple ports, including USB with Thunderbolt 4, and the display can be split into four different apps at once for multitasking.
Surface Studio 2+ starts at $4,299 and $4,499 with digita.l Pen. The previous Surface Studio 2, launched in 2018, has been criticized for having a starting price of $3,499. Price.
Microsoft told CNN Business that this year’s price jump was the result of several important improvements. This includes a new processor, a 1TB SSD hard drive for faster file transfers, and an improved 1080p camera. including other features.
Announcing the refreshed Surface lineup will begin several days at Microsoft. Fired a developer meeting on Wednesday. This work comes under the name Microsoft. This marks the 10th anniversary of the Surface line, which originally debuted as a tablet for iPad.
Like other tech companies launching new products this fall, Microsoft is facing an increasingly difficult economic environment. This includes high inflation and the fear of a recession. This can make it harder for customers to spend three or four numbers on equipment upgrades.
While the new Surface products aren’t that much different in terms of design or screen size compared to their predecessors, there’s no difference in terms of screen size or design. But the latest devices also have some upgrades. including a new chipset for better performance.
Microsoft once again showed off its flagship Surface Pro 9 tablet, aiming at another laptop replacement. The 2-in-1 comes with an aluminum case in new colors as well. Built-in kickstand and PixelSense display Underneath the display are HD cameras, updated speakers and microphones, and a custom G6 chip.
Microsoft says this chip helps power apps with digital ink, such as Ink Focus in Microsoft OneNote and Microsoft. The GoodNotes app for Windows 11 is designed to feel like the user is writing with pen and paper.
The Surface Pro 9 also offers a choice between processors. The first choice is a 12th Gen Intel Core processor built on the Intel Evo 4 platform with Thunderbolt 4, a combination that promises 50% more performance, multitasking and better desktop performance.
faster data transfer and the ability to connect to multiple 4K displays. The second option is a Microsoft SQ3 processor powered by Qualcomm Snapdragon with 5G connectivity with up to 19 hours of battery life and new AI features. Microsoft unveils $4299 Surface desktop computer
Surface Pro 9 is available in four colors: Platinum, Graphite, Sapphire, and Forest. Starting at $999
Microsoft is also introducing an update for its ultra-portable Surface Laptop 5, which looks very similar to its predecessor. But there are processor updates that might try to make it compete with Apple’s ARM-based chipsets for macOS laptops.
Surface Laptop 5 runs on the Intel Evo platform and comes in two display sizes: 13.5″ and 15″. It features enhanced 3D spatial speakers, a front-facing HD camera that automatically adjusts the camera’s exposure in all lighting conditions. and several new aluminum colors such as Cold Metal, Sage and Alcantara.
The company also said The battery lasts a day on a single charge. And it’s 50% more powerful than its predecessor.
Surface Laptop starts at $999 for the 13.5-inch model and $1299 for the 15-inch model. Pre-orders begin Wednesday for Surface products in select markets. and will begin selling at the end of this month.
Microsoft hardware devices account for between 3% and 5% of the tablet market, according to David McQueen, analyst at ABI Research, but most of that revenue comes from Microsoft OS across a range of devices. and related applications and cloud services.
“Microsoft can stay in the hardware sector because of the revenue from these services,” McQueen said. It’s a Google-like approach where Pixel smartphones are still a niche product. Instead, it serves as a way for companies to highlight their apps and operating systems.